Creative director, brand strategist, and award-winning designer in Los Angeles.

As a creative leader who has spent over 20 years navigating the intersection of brand strategy, business growth, and design excellence, I seek an Executive Creative Director position in a company that values design.

My background as both an agency founder and a hands-on creative innovator allows me to offer the rare "owner’s perspective" that balances bold, disruptive ideas with rigorous operational strategy.

Throughout my career, I have focused on building high-performing teams and scalable brand systems for a diverse range of international clients, including Marriott, Weber, Autocamp, Lennar, and Allstate.

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Notable Awards

My professional journey is defined by a commitment to "good work" that drives measurable results. As a result, I’ve received over 370 international awards for excellence in brand identity, web design, social media marketing, and print. Here are some of the notable highlights:

  • HOW Magazine Awards

  • Web Excellence Awards

  • GDUSA Awards

  • Hermes Award Recipient

  • Logo Lounge Permanent Collection

  • Agency of the Year Award

  • Published: “Typography Now”

  • Published: “Typographics ‘95”

  • Featured Presenter, Media Bakery

  • STA Honorary Member Award

  • Featured Presenter at the London College of Printing

  • Featured Presenter at the School of the Art Institute

Team Leader.
Brand Strategist.
Visionary.
Achiever.
Creator.
Design Educator.

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Nurturing the next generation of design leaders.

I possess a unique ability to mentor and develop the next generation of talent through various leadership roles: Board Member for AIGA National; President of STA; Marketing Director for AIGA/LA; and also an Adjunct Professor at the School of the Art Institute of Chicago where I taught classes and helped students find their first design jobs.

At UpShift Creative Group, I scaled the agency to $2M in gross revenues with offices in Chicago and Los Angeles. I led cross-functional teams of up to 20 professionals across design, web development, and account management, ensuring that every project remained on strategy, on budget, and on time.

I love to travel with my family, which fuels my design and cultural knowledge, keeping me at the forefront of industry trends, from refined typography to AI-enabled design workflows.

Capabilities

Brand Strategy & Identities

Not all designers also get business strategy, like I do. I enjoy creating identities and design systems at the intersection of business strategy, market growth, and creative excellence.

Sales & Marketing Materials

My skills and visual style are quite diverse—some of my experimental work has been featured in international design publications. Even clean, corporate work can be polished, savvy, and stylish.

Web Design (UI/UX)

As a pioneer in web UI/UX design for more than two decades, my work is clean, intuitive, and envelope-pushing—receiving numerous web awards.

Creative Team Leadership

I have led cross-functional teams of up to 20 across design, web development, and account management, ensuring every project remained on strategy, on budget, and on time.

Creative Art Direction

It’s important to get the big picture quickly and efficiently in today’s fast-paced environments. Then, you have to corral the team to focus on execution, excellence, and efficiency.

Advertising & Engagement

Helping your brand stand out in crowded segments is my forte, whether we’re creating digital ads, direct mail marketing, social engagement, OOH, POP, or any combination.